Moods of Norway

Moods of Norway

Welcome to the super interactive web shop created and run by our fantastic grandmother.

After her 976th birthday our grandmother discovered the beauty of the world wide web and the wonders of the modern day computers. After a super quick crash course by her grandchildren, an elegant web shop was launched to the sounds of barry white, bert baccharac, and three generations of Chippendale dancers.

The shop is as smooth as silk and as trustworthy as grandma herself. At the moment our grandmother is serving the shop by herself, but in the near future the Chippendales are joining her to bring the web shop to the peak of global domination

webpage link: http://www.moodsofnorway.com/

webshop link: http://www3.moodsofnorway.com/default.asp?file=ws&mode=front

Note: Written up on Harvard Business Publishing...
Link: http://harvardbusiness.org/product/moods-of-norway/an/609106-PDF-ENG

Moods of Norway
by Robert D. Austin, Shannon O'Donnell, Dorte Krogh

20 pages. Publication date: Jun 22, 2009.

Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites students to explore an unusual business model in both concept and execution.

Another Note: Where the Moods Boys met Norwegian Design Council to Harvard Business Case Study with Copenhagen Business School - read more to get the connections...

Link: http://www.norskdesign.no/2009/harvard-business-case-moods-of-norway-article10668-8026.html

Shops in Stavanger, Norway:

Capone - Kilden, Gartnerveien 16, 4016 Stavanger
Capone - Klubbgata 5, 4019 Stavanger

Hoyer - Breigate 4, 4006 Stavanger

dna Stavanger 8108-10 - Sorengaten 14, 4006 Stavanger

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